Podcast: GE on MBIR, Spectral Mammography, Ultrasound and Themes for RSNA 2011

In this podcast, Tom Gentile, president and CEO at GE Healthcare Systems, explains that “the whole focus of imaging is moving beyond the quality of the image.” Patient care, physician productivity and reimbursement take on a renewed focus in light of healthcare reform efforts internationally, he says. Such issues will be the focus for GE Healthcare Systems at RSNA 2011.

Gentile also comments on GE’s VEO, CT using Model Based Iterative Reconstruction (MBIR) technology to reduce dose and improve image quality.

Contrast-enhanced spectral mammography will also be a focus at RSNA 2011 for GE. Gentile talks about the speed and specificity of its newly approved product SenoBright  as well as newly mobile ultrasound technology,Vscan, that makes ultrasound “the stethescope of the future.”