Modular firm expands to fixed-site construction

Enertech Modular Systems of Monroe, OH, has changed its name tothe Enertech Group as part of its effort to expand beyond thesupply of relocatable, modular medical imaging facilities (SCAN5/23/90).

Enertech hired Thomas G. Zimmerman last month as director ofmarketing and strategic planning to guide the transition. Zimmermanwas formerly marketing manager for mobile/modular products atEllis & Watts.

The firm has been restructured, with strategic emphasis placedon three distinct medical imaging facilities services, Zimmermansaid. These are:

• design/build services;
  
• modular structures; and
  
• engineering consulting.

"We are positioning ourselves as we see the market evolving,"Zimmerman told SCAN. "Our customers--either shared-serviceproviders or end users--sometimes require fixed-site construction,sometimes modular (units) and sometimes a combination of both.If we position ourselves only as a modular company, we have tosubcontract (fixed-site work)."

Engineering consulting, the third leg of Enertech's business,helps customers determine what type of facility they need beforeconstruction begins, he said.

"The earlier you bring an engineering team in on the designand brainstorming phase (of a medical imaging site), the bettersolution you come up with. They (the engineering consultants)will provide conceptual layouts and viability studies that presentalternative designs to a hospital," Zimmerman said.

Enertech has no plans to expand into the supply of mobile medicalimaging trailers. The imaging services market is moving away frommobile alternatives, he said.

"Over time, mobile trailers are going to decrease in theiroverall volume, while modular buildings will increase," hesaid.

Siting opportunities for modular structures may actually increaseas mobile vans come off line. Enertech has introduced a modularunit called Enerspace, which is designed to link up to a mobilevan and provide the extra support space needed to convert thevan to a fixed-site imaging facility, Zimmerman said.