4Medica Appoints Michael E. Warthen as VP of Sales and Business Development

CULVER CITY, Calif., Oct. 2 /PRNewswire/ -- 4Medica -- the leading independent provider of systems to transmit medical laboratory test results, orders and related data via the Internet -- today announced the appointment of Michael E. Warthen as the company's new vice president of sales and business development. In his new post, Warthen will help 4Medica build upon the strong sales momentum of its proprietary suite of clinical connectivity systems, including its core Retriever(TM) test results and ordering products.

Warthen comes to 4Medica with more than 25 years of senior-level sales and marketing experience in healthcare information systems, eBusiness and smart card technology.

"We're delighted to have Michael on board and we look forward to leveraging his experience and expertise to increase 4Medica's market penetration, which is already two to three times greater than its nearest competitor," said Ravi Sharma, 4Medica's president and CEO. "He brings the ideal blend of skills necessary to position 4Medica for continued success."

Prior to joining 4Medica, Warthen served as manager of eHealthcare business development for SeeBeyond (formerly Software Technologies Corp.), where he helped the enterprise application integration provider gain prominence in the healthcare industry. He also helped launch MedAssure, LLC (a Datacard Group subsidiary), serving as the director of sales & planning for the world's first portable patient record solution utilizing smart card, PKI and Internet technologies.

Other experience includes serving as director of health industry marketing for Datacard Corporation, senior marketing consultant for hospital information system (HIS) provider SMS Corporation and account executive for Cerner Corporation -- the world's leading provider of integrated clinical information systems. Warthen began his career at IBM in its Health Industry Division, where he held various sales and management positions.

Warthen has earned numerous awards and professional honors including IBM's Management Leadership Award, Datacard Corporation's Outstanding Contributor Award and SeeBeyond Technology Corporation's award for Top Sales Executive. He has served as a faculty member of the Health Information Management Systems Society (HIMSS) and Toward an Electronic Patient Record (TEPR) -- the industry-leading conference for electronic patient record professionals. He holds a patent pending for smart card-based medical records.

About 4Medica

4Medica is the leading independent (i.e., non-laboratory owned/operated) provider of clinical lab data via the Internet, linking more than 50 major clinical and hospital labs with more than 15,000 healthcare providers nationwide.

4Medica is also working with its partners in the eHealth Initiative and the U.S. Centers for Disease Control and Prevention (CDC) to promote national communication and integration standards for healthcare information. These standards will improve healthcare outcomes and efficiency, reduce costs and enable public health agencies to rapidly identify infectious disease outbreaks and bioterrorism.

4Medica, Inc.

CONTACT: Ravi Sharma, CEO of 4Medica, Inc., +1-310-348-4100, ext. 221

Web site: http://www.4medica.com/